While many businesses and brands focus their efforts on a strong social media presence to promote and share their content, it’s important to remember the internet’s original digital dissemination tool – email. Email was the first true “killer app” in 1972, and 35 years later it continues to be a staple of digital communication, with some research indicating 91% […]
Marketing
Influencer Marketing – the next big thing in advertising
Growing a wide fan base on social media isn’t always easy. With regular, relevant content and a strategic approach to promotion, you may end up with a solid, loyal audience. But truly reaching new markets can be difficult, especially when you’ve plateaued in growth. This is why part of your digital strategy should integrate influencer […]
Thought Leadership: The Key to Customer Loyalty
It’s easy to think the success or failure of your company lies solely in the quality of your goods and services. Yes, top-notch products are key to getting consumer in the door, and they are undoubtedly the lifeblood of your business when starting out. But ask any truly successful CEO, and you’ll discover there’s a […]
What’s Your Social Strategy?
If you use social media, you have a strategy. Maybe you’ve never actually thought about it before, but every move you make on platforms like Facebook, Twitter or Instagram indicate your purpose and plan. For example, you might be the type of person who tests out every Instagram filter to find the perfect one, or […]
For Facebook, Video is King
You may think your creative status updates, beautiful images or relevant links are getting you far on social media, but on Facebook, nothing compares to native video content. With recent updates to its app, Facebook Live and its newsfeed algorithm, Facebook CEO and creator Mark Zuckerberg is moving fast on his prediction that it won’t […]
Facebook’s Justin Johnson Shares 6 Ways to Spruce Up Your Facebook Presence
With over 1.79 billion monthly active users, Facebook has led the charge in defining social media for our time. As the most popular social media site in America, the site has become our go-to news source for your co-worker’s new Pug, or catching up on your aunt’s latest vacation photos. But as more and more […]